Junior Content Producer Apprenticeship – Reference Number: ST0105

Role Profile

A Junior Content Producer (also referred to as a Creative Content Assistant) is responsible for developing and creating content that can be used across a variety of media including digital, social media, broadcast or in print. Working to the customer/client brief, they research, prepare and develop the media messaging to maximise audience engagement, capturing the strategy and objectives of the brand and needs of the customer they are representing.The content they create can be used as part of media, advertising and marketing campaigns.They have to capture what is exciting about a campaign and design the elements that can be used across media platforms and channels. Junior Content Producers collaborate with designers and developers, using authoring languages to create content for the World Wide Web, which may include video, images, text (or “copy”) and web pages and social media content, so an enthusiasm for technology and creating great online experiences is a must.They can work in advertising, marketing or digital agencies, or in interactive roles for broadcasters. Junior Content Producers may progress into Content Creation/Development roles at more senior levels across the industry, including with digital agencies, broadcasters and publishers.

What will be covered?

Upon completion of the apprenticeship, a Public Relations Assistant will have knowledge and an understanding of:

  • Identifying Commercial Drivers and Brand Awareness.

  • Effective use of Communication Styles Across Different Channels.

  • Reacting to Changes in Technology, Standards and Trends.

  • Writing and Different Styles of Writing.

  • Principles of Negotiation.

  • Using Media Outlets Effectively.

Upon completion of the apprenticeship, an Events Assistant will have and be able to exhibit the following skills:

  • Research and Analysis Media Campaigns and Different Clients.

  • Presentation of Ideas, Pitches and Proposals.

  • Writing and Editing Copy.

  • Creation and Dissemination of Content.

  • Managing Webpages and Message Boards.

  • Develop and Use Professional Networks.

Upon completion of the apprenticeship, a Public Relations Assistant will exhibit the following behaviours:

  • Passion for Creative and Digital Media.

  • Work Individually and as Part of a Team.

  • Build and Maintain Relationships with Customers.

  • Strong Work Ethic and Commitment.

  • Equality and Diversity.

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Alternatively for more information and advice on any of the apprenticeships we have on offer, please do contact us on 01865 515 255 or on apprenticeships@oxfordpeg.com.

Funding Bands



The typical duration of this apprenticeship is 12-18 months.

Entry Requirements

Entry requirements will be determined by individual employers. Those who are unsure should contact the team directly on 01865 515 255, or via email at apprenticeships@oxfordpeg.com. Apprentices without level 2 English and maths will need to achieve this level prior to taking the end-point assessment. For those with an education, health and care plan or a legacy statement the apprenticeships English and maths minimum requirement is Entry Level 3, and British Sign Language qualifications are an alternative to English qualifications for those whom this is their primary language.


This is a Level 3 apprenticeship, similar to an A-Level.

Junior Content Producer PDF

European Social Fund