Marketing Assistant Apprenticeship – Reference Number: ST0807
Marketing is a vital aspect to all businesses, providing insights and awareness into customer needs in order to develop and deliver new products and services. Marketing is the process of effectively researching, developing, promoting and distributing products or services through a range of channels. Marketing also involves the implementation of marketing strategy and plans to make this delivery possible.
The Level 3 marketing assistant apprenticeship is suitable for individuals who are working in their first marketing role and is typically the entry route for many marketing professionals who progress their career into more senior positions. Individuals may typically support the work of marketing managers and executives, assisting with developing marketing campaigns, sales strategies, and supporting various projects, which can involve interaction and collaboration with various departments within the organisation. This role requires communication and teamwork skills as well as creativity and project management skills, all of which are developed within the apprenticeship.
For larger corporate cohorts, training can be delivered through a blend of in-house and virtual, at a convenient time and place to the employer. For smaller cohorts, training will be delivered through a mixture of virtual and face to face delivery. All apprentices will have access to the OneFile virtual learning environment for reading, study, communication and to evidence learning and progression. Line managers also have access to the OneFile system. All our marketing learners are also supported with CIM membership, offering additional resources, training and the opportunity to be part of the largest global professional marketing network.
The apprenticeship will take approximately 18 months to complete, during which time the apprentice will gather and produce evidence that the apprenticeship outcomes have been met. Throughout this time, the apprentice will have regular 1-1 meetings (every 6-8 weeks) with their personal mentor/assessor to support their studies and check progress.
Unlike some other apprenticeships, the Marketing Assistant has no embedded personal qualification. However, as Oxford College of Marketing is a CIM accredited provider, to maximise the value gained from this apprenticeship, we have mapped the knowledge content to the CIM Level 3 Foundation Certificate in Professional Marketing. This allows the apprentice to achieve a dual certification – a Foundation in Professional (Digital) Marketing and the Marketing Assistant Apprenticeship, if desirable.