Marketing Executive Apprenticeship – Reference Number: ST0596
Marketing is vitally important to all businesses providing the insight to develop and deliver new products and services to meet ever-changing customer needs. It is the process of researching, developing, promoting and distributing, products or services through effective channels to engage with a range of target audiences. Occupations in marketing span most industries and sectors and the roles can sit within a specific company/agency that provides marketing deliverables and advice to external clients, or within an internal marketing team, delivering marketing activities to drive that business. Marketing teams generally work with external agencies to deliver specialist elements of their marketing campaigns.
Who is it for?
This level 4 apprenticeship is suitable for those in junior marketing positions. Once completed a Marketing Executive will help shape, support and deliver marketing plans. They may be responsible for planning and executing tactical and executing tactical and targeting marketing activity. They will usually work with the Marketing Manager or the manager who defines the overall marketing strategy. The role requires creativity, communication and project management skills- all of which are developed within the apprenticeship.
How is the Training Delivered and what can you expect?
For larger cohorts training can be delivered in-house, at a convenient time to the employer. For smaller cohorts, training will be delivered at one of 19 study centres throughout the UK. These study centres deliver classes at flexible times outside of work hours therefore not impacting on the day to day business. All apprentices will have access to a virtual learning environment www.oxcomlearning.com for extra reading, study and communication.
The apprenticeship will take approximately 15 months to complete during which time the apprentice will gather evidence that apprenticeship outcomes have been met. During this time, the apprentice will have regular meetings (every 6-8 weeks) with their mentor / assessor to check progress.
Unlike some other apprenticeships, the Marketing Executive has no embedded professional qualification. However, as Oxford College of Marketing is a CIM accredited provider, to maximise the value of these apprenticeships we have mapped the knowledge content of the apprenticeship to the CIM Level 4 Certificate in Professional Marketing. This allows the apprentice to achieve a dual certification – both the CIM qualification and the Marketing Executive Apprenticeship. Extra fees for assignment support, CIM membership and assessment fees, and books will apply.
What will be covered?
For more information on this apprenticeship, or any of the apprenticeships we have on offer please do contact us on 01865 515 255 and a member of the team would be delighted to chat this through with you. Alternatively, please do get in touch via email at firstname.lastname@example.org, or by filling in a contact form.
The typical duration of this apprenticeship is 15-21 months.
Entry requirements will be determined by individual employers. Those who are unsure should contact the team directly on 01865 515 255, or via email at email@example.com. Apprentices without level 2 English and maths will need to achieve this level prior to taking the end-point assessment. For those with an education, health and care plan or a legacy statement the apprenticeships English and maths minimum requirement is Entry Level 3, and British Sign Language qualifications are an alternative to English qualifications for those whom this is their primary language.
Link to professional registration and progression
This apprenticeship is designed to meet the requirements for registration as an Affiliate Member with the Chartered Institute of Marketing (CIM).
This is a Level 4 apprenticeship, similar to a Foundation degree level.