Marketing Executive Apprenticeship – Reference Number: ST0596
Marketing is vitally important to all businesses providing the insight to develop and deliver new products and services to meet ever-changing customer needs. It is the process of researching, developing, promoting and distributing, products or services through effective channels to engage with a range of target audiences.
Occupations in marketing span most industries and sectors and the roles can sit within a specific company/agency that provides marketing deliverables and advice to external clients, or within an internal marketing team, delivering marketing activities to drive that business.
Marketing teams generally work with external agencies to deliver specialist elements of their marketing campaigns.
This level 4 apprenticeship is suitable for those in junior marketing positions. Once completed a Marketing Executive will help shape, support and deliver marketing plans. They may be responsible for planning and executing tactical and executing tactical and targeting marketing activity. They will usually work with the Marketing Manager or the manager who defines the overall marketing strategy. The role requires creativity, communication and project management skills- all of which are developed within the apprenticeship.
For larger corporate cohorts, training can be delivered through a blend of in-house and virtual, at a convenient time and place to the employer. For smaller cohorts, training will be delivered through a mixture of virtual and face to face delivery. All apprentices will have access to the OneFile virtual learning environment for reading, study, communication and to evidence learning and progression. Line managers also have access to the OneFile system. All our marketing learners are also supported with CIM membership, offering additional resources, training and the opportunity to be part of the largest global professional marketing network.
The apprenticeship will take approximately 18 months to complete, during which time the apprentice will gather and produce evidence that the apprenticeship outcomes have been met. Throughout this time, the apprentice will have regular 1-1 meetings (every 6-8 weeks) with their personal mentor/assessor to support their studies and check progress.
Unlike some other apprenticeships, the Marketing Assistant has no embedded personal qualification. However, as Oxford College of Marketing is a CIM accredited provider, to maximise the value gained from this apprenticeship, we have mapped the knowledge content to the CIM Level 3 Foundation Certificate in Professional Marketing. This allows the apprentice to achieve a dual certification – a CIM Certificate in Professional (Digital Marketing) and the Marketing Executive Apprenticeship, if desirable.