Marketing Executive Apprenticeship – Reference Number: ST0596
Marketing is vitally important to all businesses providing the insight to develop and deliver new products and services to meet ever-changing customer needs. It is the process of researching, developing, promoting and distributing, products or services through effective channels to engage with a range of target audiences.
Occupations in marketing span most industries and sectors and the roles can sit within a specific company/agency that provides marketing deliverables and advice to external clients, or within an internal marketing team, delivering marketing activities to drive that business.
Marketing teams generally work with external agencies to deliver specialist elements of their marketing campaigns.
This level 4 apprenticeship is suitable for those in junior marketing positions. Once completed a Marketing Executive will help shape, support and deliver marketing plans. They may be responsible for planning and executing tactical and executing tactical and targeting marketing activity. They will usually work with the Marketing Manager or the manager who defines the overall marketing strategy. The role requires creativity, communication and project management skills- all of which are developed within the apprenticeship.
For larger cohorts from 4 delegates and upwards, training can be delivered in-house, at a convenient time to the employer. We also have public cohorts running virtually or face to face, with start dates in October, February, and May. Sessions run on a weekly basis during working hours. All apprentices will have access to a virtual learning environment for reading, study and communications, as well as tracking your progress throughout the programme.
The apprenticeship will take approximately 19 months to complete (inclusive of End Point Assessment) during which time the apprentice will gather evidence that apprenticeship outcomes have been met. The apprentice will also have monthly trainer meetings with a CIM qualified, marketing specialist. This is in addition to monthly workbooks and reflections, self-study time, mentor meetings and recommended work-based activities and learning. Quarterly review meetings with both the employer and apprentice ensure engagement and progress is monitored throughout.
Unlike some other apprenticeships, the Marketing Executive has no embedded professional qualification. However, as a CIM Accredited Study Centre, we are able to offer Marketing Executive apprentices the opportunity to complete the CIM Level 4 Certificate in Professional Marketing in addition to the apprenticeship.
This allows the apprentice to achieve a dual certification – both the CIM qualification and the Marketing Executive Apprenticeship. Extra fees for assignment support, CIM membership and assessment fees, and books will apply.
Whether you are an employer looking to recruit a new apprentice, or start an existing employee, or an individual looking to get onto an apprenticeship, our team will be able to give you the advice and guidance you need.
If you are looking for an apprenticeship job role, contact us here.
If you are employed, and looking to undertake training with your employer, contact us here