Marketing Manager Apprenticeship – Reference Number: ST0612
Marketing is vitally important to all businesses providing the insight to develop and deliver new products and services to meet ever-changing customer needs. It is the process of researching, developing, promoting and distributing, products or services through effective channels to engage with a range of target audiences.
This level 6 apprenticeship is suitable for those in more senior marketing positions who are working towards Manager status. Once completed, a Marketing Manager will be responsible for the marketing activities and strategy of their organisation. They will help oversee the marketing budget, and assist with the planning and implementing of campaigns. They will have a strategic focus, ensuring that marketing activities align to brand guidelines and shape business needs and objectives. A Marketing Manager requires in-depth experience of marketing as well as great communication skills, high levels of creativity and the confidence to manage a team of marketers – all of which are developed within the apprenticeship.
For larger corporate cohorts, training can be delivered through a blend of in-house and virtual, at a convenient time and place to the employer. For smaller cohorts, training will be delivered through a mixture of virtual and face to face delivery. All apprentices will have access to the OneFile virtual learning environment for reading, study, communication and to evidence learning and progression. Line managers also have access to the OneFile system. All our marketing learners are also supported with CIM membership, offering additional resources, training and the opportunity to be part of the largest global professional marketing network.
The apprenticeship will take approximately 18 months to complete, during which time the apprentice will gather and produce evidence that the apprenticeship outcomes have been met. Throughout this time, the apprentice will have regular 1-1 meetings (every 6-8 weeks) with their personal mentor/assessor to support their studies and check progress.
Unlike some other apprenticeships, the Marketing Assistant has no embedded personal qualification. However, as Oxford College of Marketing is a CIM accredited provider, to maximise the value gained from this apprenticeship, we have mapped the knowledge content to the CIM Level 3 Foundation Certificate in Professional Marketing. This allows the apprentice to achieve a dual certification – a CIM Diploma in Professional (Digital) Marketing and the Marketing Manager Apprenticeship, if desirable.