Marketing Manager Apprenticeship – Reference Number: ST0612
Marketing is vitally important to all businesses providing the insight to develop and deliver new products and services to meet ever-changing customer needs. It is the process of researching, developing, promoting and distributing, products or services through effective channels to engage with a range of target audiences.
Who is it for?
This level 6 apprenticeship is suitable for those in more senior marketing positions who are working towards Manager status. Once completed, a Marketing Manager will be responsible for the marketing activities and strategy of their organisation. They will help oversee the marketing budget, and assist with the planning and implementing of campaigns. They will have a strategic focus, ensuring that marketing activities align to brand guidelines and shape business needs and objectives. A Marketing Manager requires in-depth experience of marketing as well as great communication skills, high levels of creativity and the confidence to manage a team of marketers – all of which are developed within the apprenticeship.
How is the Training Delivered and what can you expect?
For larger cohorts training can be delivered in-house, at a convenient time. For smaller cohorts, training will be delivered at one of 19 study centres throughout the UK. These study centres deliver classes at flexible times outside of work hours therefore not impacting on the day to day business. All apprentices will have access to a virtual learning environment www.oxcomlearning.com for extra reading, study and communication.
The apprenticeship will take approximately 18-24 months to complete during which time the apprentice will gather evidence that apprenticeship outcomes have been met. During this time, the apprentice will have regular meetings (every 6-8 weeks) with their mentor / assessor to check progress.
Unlike some other apprenticeships, the Marketing Manager has no embedded professional qualification. However, as Oxford College of Marketing is a CIM accredited provider, to maximise the value of these apprenticeships we have mapped the knowledge content of the apprenticeship to the CIM Level 6 Diploma in Professional Marketing. This allows the apprentice to achieve a dual certification – both the CIM qualification and the Marketing Manager Apprenticeship.
What will be covered?
For more information on this apprenticeship, or any of the apprenticeships we have on offer please do contact us on 01865 515 255 and a member of the team would be delighted to chat this through with you. Alternatively, please do get in touch via email at firstname.lastname@example.org, or by filling in a contact form.
The typical duration of this apprenticeship is 18-24 months.
Entry requirements will be determined by individual employers. Those who are unsure should contact the team directly on 01865 515 255, or via email at email@example.com. Apprentices without level 2 English and maths will need to achieve this level prior to taking the end-point assessment. For those with an education, health and care plan or a legacy statement the apprenticeships English and maths minimum requirement is Entry Level 3, and British Sign Language qualifications are an alternative to English qualifications for those whom this is their primary language.
Link to professional registration and progression
This apprenticeship is designed to meet the requirements for registration as an Associate Member (ACIM) of the Chartered Institute of Marketing (CIM), dependent on them meeting the required criteria.
This is a Level 6 apprenticeship, similar to an honours degree level.