Public Relations and Communications Assistant Apprenticeship – Reference Number: ST0311

Who is it for?

Public Relations (PR) and Communications concerns the building, protecting and maintaining of positive reputation for brands, organisations and individuals. It also concerns the way those brands, organisations and individuals communicate about themselves, their products or their services with the public, via dierent methods. The industry employs over 63,000 individuals in the UK and organisations and employers come from the public, private and voluntary sectors. Typically, PR & Communications Assistants either work in agencies or in-house for employers. They communicate with different people: the media, the public, internal colleagues or any number of different audiences to get their client’s or organisation’s message across and influence opinions and behaviour in the most effective

They are responsible for researching and understanding their clients’ / organisation’s goals, and then using their digital and communication expertise to support the day to day delivery of effective campaigns in order to deliver specific or organisational objectives. This could take various forms including supporting social media activity, blogs, press releases or planning events. The occupation requires using one’s own initiative while supporting those leading on campaigns and so involves working closely with colleagues in a team environment.

What will be covered?

Upon completion of the apprenticeship, a Public Relations Assistant will have knowledge and an understanding of:

  • Current Affairs, the PR Industry, the Media and Marketing.

  • Finance Processes Related to PR Campaigns.

  • The Principles of Operational Management.

  • IT

  • Planning and Production Processes Involved in Building Campaigns.

  • Public Relations & Communications Objectives.

Upon completion of the apprenticeship, a Public Relations Assistant will have and be able to exhibit the following skills:

  • Use IT Effectively to Support Campaigns.

  • Build Effective Relationships & Interpersonal Communications.

  • Assist Campaigns by Carrying out Many Support Tasks.

  • Produce Content (Including but not Limited to Press Releases, Policy Statements Social Media Posts, Leaflets, Op-Eds, Feature Pitches, Live Events)

  • Support Production of Non-Written Content.

  • Distribute Content Produced to Maximise Positive Communications Opportunities.

Upon completion of the apprenticeship, a Public Relations Assistant will exhibit the following behaviours:

  • Proactively Updating Colleagues on Progress and Managing Line Manager’s Expectations.

  • An Awareness of Pressures Other Members of the Team may be Facing and the Need to Offer Support Where Necessary.

  • An Enthusiastic and can-do Attitude.

  • Commitment to Getting the Job Done.

  • Punctuality, Reliability and Personal Responsibility.

  • Creativity in the Development of New Ideas and in Overcoming Challenges.

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Funding Band



The length of this apprenticeship is typically 12-18 months.

Entry Requirements

Entry requirements will be determined by individual employers. Those who are unsure should contact the team directly on 01865 515 255, or via email at Apprentices without level 2 English and maths will need to achieve this level prior to taking the end-point assessment. For those with an education, health and care plan or a legacy statement the apprenticeships English and maths minimum requirement is Entry Level 3, and British Sign Language qualifications are an alternative to English qualifications for those whom this is their primary language.

Professional Registration

Anyone successfully completing the apprenticeship will be eligible to apply for membership of the Public Relations & Communications Association (PRCA).


Public Relations and Communications Assistant Timetable PDF


This is a Level 3 apprenticeship, similar to an A-Level.

Public Relations and Communications Assistant Apprenticeship PDF